How to successfully promote yourself By definition, online marketing is a tool used to achieve marketing goals on the Internet. This can lead from increasing brand awareness (branding) to concluding a contract.
What are the benefits of online marketing?
Content Marketing: This is about providing your audience with high-quality and entertaining content. On the one hand, this improves your Google ranking, and on the other hand, you create brand loyalty with your existing customers. They get added value, i.e. free information, perhaps even answers to questions that have not yet been asked. Together, we ensure that the right content meets the right eyes.
Social Media Marketing: Social media marketing, as the name already suggests, is all about social media. This form of online marketing is primarily used for the purposes of branding or marketing communication. Meanwhile, many companies are also using their social media channels to expand their network. Together, we’ll develop a suitable concept and find out what will reach the your potential clients via social media.
Email Marketing: This means that we are talking about the classic newsletter. Since the GDPR came into force in 2018, there are a few things to consider here. We support you in the implementation of the GDPR-compliant setup of your newsletter and a visually appealing integration into your website.
Video Marketing: Various platforms, such as YouTube, are used to spread marketing messages. These can be professionally created promotional videos, doodle-style explanatory videos or real-life recordings (e.g. looking behind the scenes). We create professional, animated videos for you that appeal to your customers and support you in their distribution. If you are interested in the production of film recordings, we will be happy to refer you to our external experts.